At the beginning of my doctoral program in business administration, I took a strategic management class which required me to look at business on a larger scale. This class made me think that there is no more danger than having a limited vision as a leader. Notions of strategy, leadership, economics were taught to me. My visit to center point also inspired me to have a greater vision in order to achieve great goals in life as a leader. Why not transform the red ocean market into the blue ocean market. How to apply notions of PESTEL, segment market, SWAT analysis to have better strategies for better business?